Gary’s book reads like he probably speaks: overly enthusiastic and scattered.  At least he admits in the book that he can’t write.  He speaks about his own personal journey to becoming a millionaire through his passion and using social media and encourages the reader to follow similar steps.  This book also speaks of having a certain mindset for success, which I guess will probably be a running theme in all these books I’m reading.  It makes sense, doesn’t it?  It takes me back to that children’s book with the mantra “I think I can, I think I can”.

He encourages everyone to have a blog, and comment on other people’s blogs in order to get people to see yours.  He says that it may be possible that someone might end up offering you a job or a good deal or something. (I guess we’ll find out sooner or later).

I think he favors tumblr over wordpress for blogging.  He encourages you to create a facebook fan page, and explains how to market yourself on twitter and other social networking sites.

The problem:  Because I’m so new to social networking, I really don’t fully understand how all the websites work.  For example:  he says that after you create a blog post, you should distribute it through tubemogul or Ping.fm…. but once I’m on those websites, I have no idea what to do!  I could create a username and password to be a member, but then what?  I have the same issue with hootsuite.

In chapter 10 he goes into a step by step process. 1st: buy your domain name from godaddy.com.  Then start a blog.  Then, somehow find the money to hire a web designer or, for the poor people like me, just use a wordpress theme.  He has 13 steps altogether which will bring you on the path of getting your messages out there and says that if this seems too tedious to do then close the book because you’re not cut out for this.  Well, yes, to me this seemed tedious, but mostly because I still have to learn about how each site works.

After your blog or product becomes popular, he advises advertising.  My issue is that he promotes decknetwork.net which costs $7600 a month!  I’m going to look up Google Adsense first (after I read the book about how it works, because I have no clue!)  He also gives tips on how to create more interest and make more money. (one tip I still don’t understand is: “Post it with an eBay affiliate link for the game.  You’ll get a commission every time someone buys from the link” page 116.)In the appendix, he reviews all the steps to creating your personal brand and suggests some topics.

Overall, Gary seems to have a real desire to help the reader become popular and make money, and proves this by repeatedly inserting his email address so you can contact him with your questions, which I will do.